Cascading Style Sheets (CSS) In Search Engine Optimization (SEO)

CSS stand for Cascading Style Sheet. CSS is a breakthrough in web design because it allows developers to control the style and layout of multiple Web pages all at once. As a Web developer you can define a style for each HTML element and apply it to as many Web pages as you want. To make a global change, simply change the style, and all elements in the Web are updated automatically.

Though it hasn't replaced tables in webdesign, it can be used in combination with 'tables' and 'div' to get optimum result in respect of web design as well as search engine optimization. It never means that you cannot prepare a website without using tables. I have done that. I built a complete website that had no tables, td's and tr's. It was all in CSS.

A natural question arises that why should we go more for CSS than tables. As far as web design and development are concerned CSS provide a centralised control on same styles used in different pages. It mean when the web site developers and designers will need to change any style they will change it in the external css file and it will be automatically replaced in all pages, rather than finding and replacing in all pages. It is much more useful than just having a centralised control.

Now let us reveal the importance of CSS in search engine optimization. The search engine spiders see a more of useful content compared to table designs, thus making the page more attractive for spiders and robots. It may lead to higher search engine rankings in most cases unless you are using some other offensive seo techniques.

CSS make the code more cleaner keeping the size of file small. A lighter website will save massive amount of bandwidth over time. Secondly, a light website will take less time to get downloaded by users thus making access to the site more fast and efficient.

CSS is a modern web design and developemnt technique and is being preffered by most of the web design and developemt company and some search engine optimization companies especially those who believes in providing optimum services. CSS is an effort to make website more search engine friendly. Once understood properly it does not take much time to buid a CSS based website.