Search Engine Optimization TRUTHS

A merciless truth is that many web owners do not build SEO compatible website. Now let us discuss what exactly is SEO compatible website. A known phrase suggests that 'Precaution is better than cure!!'

Now a days, a lot may website is emerging. Many of them uses flash, frames etc. While discussing this topic I'ld be drawing your attention to few simple steps that should be taken care of while developing any website.

Keywords Analysis - Choose right set of keywords

Often people choose a very wide range of keywords for optimization, like occasionally I have seen few online travel agent companie optimizing their web site for keywords like 'travel', 'flights', 'hotels', 'vacations' etc. The keywords are not incorrect but highly generalised. For example, the keyword 'flight' could have a highly competitive, so it'll take a very long route to get alisting on this keyword. To cut it short, suppose I get a ranking on 'flight', now what? The customer might come to my site looking for a flight to Africa, but I may be providing flights only in Europe. So what would be my correct set of keywords? Naturally it wont be 'flights' only, but ofcourse it could be 'flights to amsterdam' or 'flights to london' etc. Thus it is very important and first step to choose correct set of keywords to optimize a site. This is a very sensitive part of optimization and is called keyword analysis. You may also contact some search engine optimization company, which can do this keyword analysis for you.

On Page Optimization

Many of you are well aware of on page optimization. Those who are new to this let me explain first what is on page optimization. It is the process in which we optimize our web page during the design process. It includes the changes we do ON page to make it more serach engine friendly. The process of on page optimization includes preparing title and meta tags. You can get a detail article on 'how to create search engine friendly title and meta tags?' in some other post of this blog.

Content Writing and Optimization

While writing content for your website, you must ensure that you write keyword rich and optimum stuffed content. Too much stuffing of keywords in content is also bnot preferrable. It is considered as spamming. The correct amount of keywords in a page content should be around 3 to 5 % of total words. These keywords should be equally distributed on whole page rather than being stuffed in one paragraph. A well written content attracts search engine. Specially Googlebot is considered quite hungry and curious for updated content. You can get you content written by some professional content writers who writes well optimized contents. Many SEO company in India offers this service at cheaper rates.

Well made SEO friendly website will be more liked and loved by our three infamous search engines...Google, MSN and Yahoo. So let us make a search engine friendly website by following above steps. A search engine friendly website will get faster traffic. And when I say traffic, I mean relevant traffic. It will get easily cached and regularly crawled. It will alos get high search engine rankings in comparitively lesser time.