SEO Guidelines From Google

Google is unquestionably considered best search engine in terms of search results, its Page Rank system and frequent updates, which are being carried out by the Googlers. The recent and infamous update was the Big Daddy, which left many SEOs expressionless. Many of them complained about mysterious drop of their pages in Google’s index. Some to them even came up with the conclusion that Google is loosing hands and is broken. Yet, with no effect to Google, it maintained its position as before in the SEO community.
Google, himself desperately wants the best search results. For that Google has provided some guideline and tips for SEOs and search engine optimization company, so that they can build a Google friendly site. You can get all that at http://www.google.com/support/webmasters/bin/answer.py?answer=35769 and you can keep reading it until you learnt it by heart. Yet to help you with it, we here, have written some quick notes and tips that can provide you the whole lot a lot with the main key bread and butter.

Google says that your site can get banned if you have use means like cloaking, invisible text or somehow have tried to fool the most intelligent Googlebot. Though, it may happen that you might be doing this unintentionally. If you receive a notification that your site violates Google’s quality guidelines, you can correct your site to meet their guidelines and then request at http://www.google.com/support/webmasters/bin/answer.py?answer=35843 for a re-inclusion of your site.

Googlebot crawls a web page based on some certain factors like, its page rank, frequency in the change of content (which is considered as the most important, as Googlebot likes to have fresh food).

Google gives more preference to static pages than dynamic ones. Yes it is true. Though some SEO does not agree with this. Still our personal experiences of 150 websites suggest that static pages have an upper edge with Google in comparison to the dynamic pages. Yet sometimes it becomes mandatory to include dynamic pages. So what we do now? Forget about Google rankings. No. Google suggests that if you have to use dynamic pages then you can make a static copy for the same keeping in mind the Googlebot and disallow the original dynamic page in robots.txt to avoid content duplicity.

Well a major question that arises after Big Daddy was – Why Google has dropped many sites from its index? And the biggest aftermath was that how to get re-indexed? Well, regarding crawling and indexing a page, according to Google, its various spiders (algorithms) crawls the web on the regular intervals and itself find any new site that it founds on the web. But in case, if any site is not being recognized or crawled by Google spiders’ then it mean that either the site doesn’t have enough inbound links or the is not developed correctly. The latter one is more technical than logical. The site might be having various errors or is poorly coded.

The idea doesn’t ends here. Google also give you a chance to report about sites that are using unethical means to achieve high rankings. If you think that your competitor’s are using depraved and wicked means then you can report about them in Google at http://www.google.com/contact/spamreport.html

Google Page Rank

This has been a bit hot issue after Jagger update. Earlier this Page Rank technique was all based on the backlinks of a particular site. But after the infamous Jagger update, Google has introduced a new term – “Trust Rank”. Now the page rank of a site does not merely depends on backlink but also on kind of backlink. With the term, “kind of backlink” I mean to say that a site having its backlink on its relevant site will have an upper edge.

It was all about Google and search engine optimization for Google. So, prepare your site for Google top search engine ranking positions and avoid as many pitfalls as you can while you optimize your site. We wish you a happy optimization.