Now days it has became very common and to some extent necessary for majority website to be dynamic in nature. Especially large websites and portal can’t be build statically as it becomes very difficult and hard to maintain such large static sites. Hence the solution lies with making the website dynamic using Content Management System or otherwise. But the trouble exists with the spiders and crawlers of search engines which find it difficult to understand and read such URLs.
Until few days, Google suggested that - “Don’t use "&id=" as a parameter in your URLs, as we don't include these pages in our index.” This makes sense that not all but Google can read some dynamic URLs and crawls them successfully. Recently Google has re-improved and refined its so called spiders – “GoogleBot” to study and follow such dynamic URLs. This can be concluded from a statement in GoogleBlog that says – “Keep the number of URL parameters to one or two may make it more likely that search engines will crawl your dynamic URLs.”
But the story doesn’t end here. Google has something more to tell – “Keep in mind, however, that dynamic URLs with a large number of parameters may be problematic for search engine crawlers in general, so rewriting dynamic URLs into user-friendly versions is always a good practice when that option is available to you.”
Thus, even if you want to make your dynamic just follow few guidelines to keep it user as well as search engine friendly.
- Avoid using use "&id=" as a parameter in your URLs
- Keep the number of URL parameters to one or two.
- Try to use Rewrite rules to covert your dynamic URLs into static. This will help all search engine spiders (beyond Google) to understand and follow your URLs.
- Now you can upload a dynamically created website, upload it and still sit back in your couch and relax.
Issued in SEO Community and Website Owners Interest
By Indian SEO Experts
